In our fast-paced, swipe up, swipe left, scroll down, online mobile world, there’s one certainty – Buyers are distracted and their attention span is very limited!
What if you could grab their attention and hold it captive while you engage and connect with them? How cool would it be if your content resonated with them and kept them coming back for more?
That’s the power of storytelling in business. Consumers want to connect to something these days. So why not open up and treat these “buyers” as friends.
Donald Miller, best-selling author and public speaker, talks about the power of storytelling in business.